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Unspoken: Swipe right, swipe left (Spanish)
Mobile devices are everywhere, and changing everything. Nowadays, people simply swipe or tap their screen to share their opinions with the world. Decisions are influenced by feelings, moods and our memory. As a research industry we have to adjust to...
Catalogue: Latin America 2017: #IN
Authors: Juan Andres Tello, Andrés Moreno
Company: SKIM
April 5, 2017
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"Who is who" with behavioural data
Exploring an algorithm to separate browsing streams without asking users to identify themselves, thus preserving the passive nature of the data.
Catalogue: Big Data World 2017: Smart Data Integration
Authors: Carlos Bort, Carlos Ochoa Gómez
Company: Netquest
January 15, 2017
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The Latinas' beauty bag
An intrinsic part of branding is the need for emotional connections with target consumers. This is intensified when it comes to the beauty and personal care categories (like make-up), since many women consider cosmetics crucial for things such as...
Catalogue: Latin America 2016: Research Renovation
Authors: Paola Toscano, Fernanda Nobrega
June 15, 2016
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The power of reflective content
James Dean and Justin Bieber have one thing in common - they captured the imagination of young people in their generations by tapping into identity crisis. While identity crisis itself is not new, the nature of identity and its expression is...
Catalogue: Congress 2016: #WOW
Authors: Aman Anand, Devika Johar, Shibani Nayak, Sumeli Chatterjee, Sushma Panchawati
June 15, 2016
Videos
Time is on our side
"How Much Time Have We Got?" is an important presentation for:-Brands who want more of consumers' time but aren't sure how to get it;-Research practitioners who want to go from lots of data to a punchy deliverable, building key stats and analysis...
Catalogue: Congress 2016: #WOW
Authors: David Benabo, Ian Wright
Company: Tapestry
June 15, 2016
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Steering healthier lifestyles
Few novels tell a novel story. Behavioural science can shine new light on the age-old stories of lived experience. Stories are as important as they ever were: they open the door into people's inner worlds, and reveal the other characters and forces...
Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Rachel Abbott, Eimear MacGarty
Company: The Behavioural Architects
June 15, 2016
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The new (new) social TV revolution
This research shows the importance of combining new methods (passive measurement multi-platform), together with classical surveys, to outline that today, internet measurement has a very high error on recall, however surveys are still very important...
Catalogue: Latin America 2016: Research Renovation
Authors: Vanessa Mathias, Marcela Doria, Cassiano Alburquerque, Pepe Tomás
Companies: Ipsos MRBI, Netquest
June 15, 2016
Videos
One is greater than one million
To contribute to society, we usually think about donations. However, if we use our expertise to conduct research to address the burning issues in society, it can bring much more value than we thought. One powerful finding provided by market research...
Catalogue: Asia Pacific 2016: Get Connected!
Author: Thinh Phan Quang
Company: TITA Research
June 15, 2016
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